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Omniture Vs Google Analtyics

April 11, 2011 admin No comments

Should you use Omniture or Google Analytic? The answer depends on what your needs are and what you’re willing to pay. Google analytics is a free program while Omniture can be quite expensive. So if price is an option, you may have already made up your mind.

A few benefits of Omniture:

Omniture offers paid support, which Google Analytics does not provide. Although you can post your questions to a forum for help from a Google representative. Still, Omniture wins the customer service battle.
Omniture offers integration with third party advertising campaigns like Yahoo, Bing, Google Adwords, DoubleClick and more. Google Analtyics primarily supports Google PPC campaigns.
Omniture offers a wider range of conversion tracking capacity allowing forward and back stage analysis and unlimited paths.

But those benefits are only of value to you if you will actually use them.

This post will continue in a later post called Omniture Vs Google Analtyics Round II.

Check back for updates.

Consolidated Marketing Strategy

April 11, 2011 admin No comments

Is your paid search team leveraging lesson from SEO to drive more leads? Is your site ranking in organic search for high converting paid search terms? Is there a consistent message from the means of a visitor arriving on your page all the way through to their final action there? Is your social media campaign helping you rank higher in organic search? Does your email marketing campaign take advantage of social media channels? Is your offline branding consistent with your web presence.

If you’re not sure, then the answer is no. To get the best result in each marketing vertical, it’s important to leverage each marketing channel to benefit yourself in other channels.