Category Archives: Email Marketing
Ten Things You Should Be Testing In Your Email Marketing Campaign
- The time of day you send your email (people respond differently at different times.)
- How frequently you send emails
- How useful is the information or offer presented in your email
- How many links do you include in your email
- Who does your email come from? Maybe an email from your CEO might see a higher ctr than one from your brand name
- Are you tracking the results of your email marketing campaign with tagging and analytics
- Is there a clear call to action
- Is there a clear way to immediately respond to the call to action
- Do you use spam words in your email or title that are likely to be filtered into junk folders
- Is your email conversion optimized in a way that attracts attention and focus to conversion elements
Consider those ten things in your email marketing campaign and you will see improved results.
