1.  Consistent messaging.

Use an analytics program such as Google analytics or Omniture to discover how visitors are getting to your site.  Look at referring keywords in organic and paid search.  Check to see if visits are coming from another site such as a site in your niche or social media environment.  Or maybe people are finding your website through a media campaign.  However people arrive at your site, they are going there for a reason.  By using signals such as the referring keywords, articles or adds that are sending people to your site, you can provide them with what they want and use that to get what you want, whether it be an email address, a sale, a sign up or even just a simple comment on your blog; an interaction.  But if the person doesn’t see what they expect when they land on your page, chances are, they will leave.

2.  Simple changes can make an impact.

Moving a button from the right side of the screen to the left side can show a change in clicks on that button.   So can the color of buttons and on page messaging.  Know the conversion rate on your site and don’t be afraid to make changes and track the result.

3.  Optimize your conversion funnel.  Track people through the purchase or signup process.  If you see a large drop off in one stage of the funnel, fix it.

Those three quick solutions can make an impact on your conversion rate.