Copy writing has evolved with the evolution of the internet.  Today’s serious cyber writer has many additional factors to consider beyond the typical technical and creative elements common in all good writing.  First, it’s important to think about content link efficacy when writing text to be posted online.  That means the ability and likelihood of a piece of text content to attract links from other websites and to be shared on social media websites like twitter and facebook.  Essentially it’s ability to go viral and to gain authority in search engines.

This means you need to appeal to other webmasters.  One way of doing this is to mention other relevant websites from time to time in a positive way and they will often return the favor.  Another obvious way is to create very interesting, useful or ground breaking text content and then give it an initial push by sharing it on your own social account and asking people within your own network to share it for you.  There are many other ways to gain popularity online with a piece of content as well, which I’ll cover in later posts.

A second thing to consider is the technical search engine friendliness of a piece of content.  The specific words you use, where you use them in the content, the frequency with which you use them and certain styling elements around them in the code can all make an impact on how frequently and for which search terms your text content shows up for.  This also adds another step in the research process.  Discovering the frequency with which various terms are searched and the competition level in ranking for different search terms to help govern the way in which to word various phrases in your article.

Beyond The Web

Then there are all of the elements to consider in any type of writing, not just web based writing.  If it is a persuasive argument or sales copy, is it compelling?  Does it clearly and concisely demonstrate the benefits of a product or service and provide a value proposition.  Is there a hook in the beginning that draws the reader in.  Is it truthful and accurate?  Does it incorporate ways to help readers understand key points quickly such as sub titles, pictures or lists.  Are sentences easy to read?  Does the article flow?  How is the spelling and grammar?

Some things to consider in writing web copy:

Do you include relavent keywords

How compelling is it

How likely is it to be shared in social networks and linked to by bloggers

Is it understandable

grammar issues

spelling

These are just a few of the items great internet content writers keep in mind with each piece of web copy they produce.